The Confédération Africaine de Football (CAF) has officially launched the CAF Broadcast Academy and the TV Director’s Programme in Johannesburg, aiming to enhance TV production and broadcast standards in African football.
The initiative aligns with the vision set by CAF President Dr. Patrice Motsepe to make African football globally competitive and among the best in the world. Television plays a crucial role in delivering a high-quality product that is commercially strong. Already, CAF’s flagship tournament, the TotalEnergies Africa Cup of Nations, attracts over 1.4 billion television viewers and 2.2 billion digital streams, ranking it among the top four global football events.
The CAF Broadcast Academy will focus on training key broadcast personnel, including TV directors, camera operators, producers, broadcast venue managers, broadcast liaison officers, and commentators. The program, set to run over two years, aims to elevate the quality of African football coverage across all 54 CAF Member Associations to world-class standards.
The inaugural workshop, held in Johannesburg for English-speaking countries, brought together 18 TV directors from 16 nations at SuperSport studios. The event also featured the South African Football Association (SAFA) President, Dr. Danny Jordaan, who attended the certification ceremony. A similar workshop for French-speaking countries is scheduled for April.
The TV Director’s workshop is being led by HBS/FIFA World Cup Director Jamie Oakford, bringing global expertise to the program.
CAF General Secretary Véron Mosengo-Omba emphasized the significance of the initiative, stating, “The CAF Broadcast Academy is a practical step toward addressing production quality challenges. Dr. Motsepe has mandated us to position African football among the world’s best, and improving the TV product is a key part of that mission. I’m glad this program has officially begun, as it will benefit all CAF Member Associations and enhance the global appeal of African football.”
CAF’s Luxolo September echoed the commitment to improving broadcast standards, saying, “CAF must take an active role in solving its challenges. The Broadcast Academy is not just about today but about shaping the future. African football coverage will never be the same again. We are working closely with our TV partners, including beIN Sport, Canal+, SuperSport, and others, to make this vision a reality. We also appreciate HBS for designing this vital program.”
With the launch of this academy, CAF is taking a significant step toward ensuring that African football is showcased at the highest possible standard worldwide.
