Nigeria Third Tier Football, The Nationwide League One has announced a deal worth the sum of N964 million as a sponsorship deal with Lottery Company, New Year Mega Lottery for the next four seasons.
The NLO signed a Memorandum of Understanding (MoU) with New Year Mega Lottery at a special signing and unveiling event held at the Harris Hotel, Wuye in Abuja on Thursday, March 14th, in Abuja.
Former Deputy Governor of Nasarawa State who is now the Chairman of the National League One, His Excellency Silas Agara, during the unveiling of New Year Mega Lottery to the media provided a detailed breakdown of the sponsorship deal, stating that the Nigerian licensed lottery company will provide an annual payment of 241 Million Naira in cash and value in kind, totaling a sum of 964,000,000 Naira for the four seasons of the sponsorship deal.
Adigra revealed that “New Year Mega Lottery is a Nigerian firm and lottery company licensed by the Nigeria Lottery Commission; they will be our Title Sponsor for the NLO. “The sponsorship deal will run for four seasons and of Two Hundred and Forty-One Million Naira (N241, 000, 000) annually (both Cash and Value in kind). With the annual payment totaling the sum of N964, 000, 000, 00 (Nine Hundred and Sixty-Four Million Naira). “This sponsorship recognizes NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”
The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country which aims to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.
Ms.Obiorah Emmanuella who is the Head of Corporate Communications at New Year Mega Lottery while addressing the media said it was the firm passion for football and humanitarian commitments that have compelled them to sponsor the NLO.
She also seeks the support of other well-meaning Nigerians to ensure grassroots football continues to flourish. Ms Obiorah in a statement said “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritized social responsibility in line with our humanitarian commitments that prompted us to sponsor the NLO.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO. “I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football”.
