MultiChoice is set to shut down its streaming platform, Showmax, after 11 years of operation.
The company informed subscribers of the decision on Thursday, stating in a notice: “Following a comprehensive review, the Showmax Board has decided to discontinue the Showmax service in the near future.”
MultiChoice explained that the move reflects its strategy to “focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.” Subscribers were reassured that there will be no immediate disruption to the service, and no action is required from them for now.
While a specific timeline for Showmax’s closure was not provided, MultiChoice emphasized that subscribers remain a priority. “We are working on plans to ensure clear communication and a smooth transition when the time comes. Further details, including timelines and any future steps, will be shared well in advance,” the company added.
Launched in 2015 in South Africa, Showmax expanded rapidly across the continent, offering sports, movies, documentaries, and series online. It was initially created to compete with global streaming platforms and meet rising demand for internet-based entertainment in Africa.
The development comes after South African authorities approved Canal+’s takeover of MultiChoice last year. The deal allows the French media group, parent company of StudioCanal, to acquire Africa’s largest pay-TV operator, including DStv and GOtv. Canal+ has made a mandatory cash offer of ZAR 125 ($7.11) per share to purchase remaining MultiChoice shares not already owned.
The acquisition includes public interest commitments to boost participation of historically disadvantaged persons (HDPs) and small, micro, and medium enterprises (SMMEs) in South Africa’s audiovisual sector, while ensuring continued investment in local entertainment and sports content.
Under the approved structural plan, MultiChoice’s South African broadcasting licensee will become an independent, HDP-majority-owned entity, aligning with local ownership regulations under South Africa’s Electronic Communications Act.
This marks the end of an era for Showmax, which has been a key player in Africa’s streaming landscape for over a decade.
